Activation rate improved from 42% to 61% in 12 weeks.
Led an onboarding redesign across web and mobile using weekly experiment cycles and end-to-end funnel instrumentation.
- 01Time-to-first-value reduced by 37% (4.3 days → 2.7 days).
- 02Day-14 retention increased by 11 percentage points.
- 03Estimated +$420K annualized expansion revenue from faster activation.




